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A small (limited) license may be around 50-100% of the Artwork Creation fee. (So, perhaps a 12 month license, or a very small production run of promotional items, regional use only.) A non-exclusive or mid-sized license may be around 75-200% of the Artwork Creation fee. (Yes, this is a wide range.
Art licensing is when an artist (Licensor) and manufacturer (Licensee) come to an agreement where the artist gives permission for the manufacturer to use their work on products in exchange for payment.
Art Licensing is usually a royalty range of 3-10%. Brand and character licensing can go as high as 15%. 2) Where its sold determines the percentage as well. Mass markets (such as Target, K-Mart, Wal-Mart), start as low as 3-5%.
Ask for a price relative to the demand One of the most important factors for pricing your art is being aware of typical prices within your industry (learn from other licensed artists, talk to manufacturers, etc to see what their experience has been) as well as the type of work your chosen manufacturer usually features.
An effective licensing agreement is the most effective solution for protecting your intellectual property. A licensing agreement allows owners of intellectual property to authorize third parties to use, alter, or resell the property for a mutually agreed-upon price, without transferring ownership to the third party.
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How to begin licensing your art Do the research. Read books, websites and blogs such as MariaBrophy.com, Theabundantartist.com and ArtsyShark.com on how artists can license their art. Know your market. Make the pitch. Create a plan. Mock-up a catalog. Follow up. Use social media. License the work yourself.
An artist licensing agreement allows an artist while retaining full copyright ownership of their work, to grant permission to another party to use their art.
Art Licensing is usually a royalty range of 3-10%. Brand and character licensing can go as high as 15%. 2) Where its sold determines the percentage as well. Mass markets (such as Target, K-Mart, Wal-Mart), start as low as 3-5%.
In most cases, licensors prefer a royalty rate that falls within 25% to 75% range of the sublicensing income. Their stake usually amounts to more than half of all profits. In rare cases, the licensee can negotiate a rate split and apply their own royalty obligation to the sale of sub-licensed products.
Whether its a gallery showing, commission, consignment, or licensing deal, a contract helps everyone understand their responsibilities. Plus, its something official you can turn to if anything goes wrong. It doesnt have to be complicated. In fact, the more clear and concise the contract is, the better!

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