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Its generally not permissible to print celebrity images on merchandise without authorization to do so. Business owners who use celebrity images on T-shirts without permission are potentially setting themselves up for a legal battle that could lead to a big payout to the celebrities involved.
Under U.S. trademark law the celebrity name must function as a trademark, and indicate the source of the goods or services.
Using the name of likeness of another occurs when a business or individual uses someones name, photograph, or other defining attributes or likeness for commercial purposes, such as advertising or other promotional activities.
Its generally not permissible to print celebrity images on merchandise without authorization to do so. Business owners who use celebrity images on T-shirts without permission are potentially setting themselves up for a legal battle that could lead to a big payout to the celebrities involved.
Individuals do not have an absolute ownership right in their names or likenesses. But the law does give individuals certain rights of privacy and publicity which provide limited rights to control how your name, likeness, or other identifying information is used under certain circumstances.
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Even if you lawfully purchased an image of a celebrity from a photographer or website, or if the image is in the public domain (or free for use) you must first obtain the permission of the individual concerned. This is because the purchase of the image only addresses the issue of copyright.
The right of publicity is an integral part of the right of privacy. In addition to protecting against unauthorized use of a persons name or likeness, the right of privacy protects a person from the publication of embarrassing private facts, from being put in a false light, and from publication of false information.
Discover six types of images and how to use them online. Use Public Domain Images (a.k.a. No Copyright Images) Public Domain images have no copyright because: Use Creative Commons Images. Use Stock Photos. Use Your Own Images. Use Social Media Images Only with Permission. Avoid Using GIFs.
Copyright. The person who took the photo generally owns the rights to it, so if you are a celebrity who posts a photo someone else took of you on your social media, you could be violating copyright law.
Yes, but only in specific circumstances. While the works a celebrity may producea movie, book, television show, albumare under copyright, their likeness is governed by trademark laws.

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